The browser you are using is not supported by this website. All versions of Internet Explorer are no longer supported, either by us or Microsoft (read more here: https://www.microsoft.com/en-us/microsoft-365/windows/end-of-ie-support).

Please use a modern browser to fully experience our website, such as the newest versions of Edge, Chrome, Firefox or Safari etc.

Retailer image - Conceptualisation, formation, methods and perspectives in previous research

På svenska

Author

Editor

  • Steve Burt
  • Ulf Johansson
  • Åsa Thelander

Publishing year

2010

Language

English

Pages

1-24

Publication/Series

Consuming IKEA, Different perspectives on consumer images of a global retailer

Document type

Book chapter

Publisher

Lund Business Press

Topic

  • Economics and Business
  • Communication Studies

Keywords

  • conceptialisation
  • perspecitives
  • image
  • retail

Status

Published

ISBN/ISSN/Other

  • ISBN: 13-978-91-85113-42-2