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The use of eye-tracking and retrospective interviews to study teenagers' exposure to online advertising

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Author

Publishing year

2012

Language

English

Pages

329-345

Publication/Series

Visual Communication

Volume

11

Issue

3

Document type

Journal article

Publisher

SAGE Publications

Topic

  • Human Aspects of ICT

Keywords

  • advertising
  • exposure
  • eye-tracking
  • internet
  • retrospective interviews
  • teenager

Status

Published

ISBN/ISSN/Other

  • ISSN: 1470-3572