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The specificities of radical innovation

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Author

Editor

  • Amaresh Chakrabarti

Summary, in English

In this paper, we investigate a special case of new product development (NDP), that of radical innovation. When a company desires to go outside a current saturated market, it is necessary to offer a new product which is radically different from the competition. If successful, the offering will create a new market that the company can expect to dominate a least for a while until the competition strikes back. A radical NPD has several characteristics that are quite unique and distinct from other types of NPD. This paper aims at making a synthesis of these specificities. From this set of specificities, the ability of the current methodologies to deal with radical innovation is discussed.

Department/s

Publishing year

2011

Language

English

Pages

79-86

Publication/Series

Proceedings of the 3rd International Conference on Research into Design - ICoRD'11

Document type

Conference paper

Publisher

Research Publishing Services

Topic

  • Production Engineering, Human Work Science and Ergonomics

Keywords

  • new product development
  • radical innovation
  • design methodology
  • machine design
  • maskinkonstruktion

Conference name

3rd International Conference on Research into Design - ICoRD'11

Conference date

2011-01-10 - 2011-01-12

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-981-08-7721-7