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Kvalitativa metoder i strategisk kommunikation

På svenska

Editor

Publishing year

2014

Language

Swedish

Document type

Book

Publisher

Studentlitteratur AB

Topic

  • Communication Studies

Keywords

  • strategic communication
  • qualitative methods
  • methodology
  • interviews
  • observation
  • etnography
  • text analysis
  • focus groups
  • discourse analysis
  • historical perspective

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-91-44-09658-2