Industrialised House-Building - Conceptual orientation and strategic perspectives
Author
Summary, in English
Industrialised house-building has received increasing attention within both the construction industry and the scientific community during the last 15 years. However, industrialisation of house-building is not a new phenomenon, it has been applied to various extents throughout modern history, although the understanding and descriptions of it have developed over time. Scientifically, industrialised house-building has mainly been investigated through partial studies, and a holistic description of the field has been lacking.
The purpose of this research is to holistically describe the characteristics of industrialised house-building and explore associated strategic perspectives and business models, in order to improve understanding of the phenomenon. The research is based on qualitative case study methodology together with literature studies. The findings were used for theory refinement and jointly contributed to the composition of a conceptual framework and elaboration of strategic orientations and business model analyses for industrialised house-building.
Industrialised house-building is found to be characterized by a set of 12 inter-related constructs that require systematic integration, in order to establish production systems, structured for continuous production of buildings, aimed at certain market segments and product ranges. Industrialised house-building companies generally derive from either a market-based Outside-In perspective or a resource-based Inside-Out perspective. These perspectives reflect the companies’ starting points and are indicative of three main strategic orientations when combined with their product pre-definition levels and potential market cover (which ranges from niche to broad).
A characteristic feature of industrialised house-building companies’ business models is the establishment of a tight fit between market segment requirements and offerings, based on product platforms enabling customization within defined limits. The structure and utilization of operational platforms is characterised by high control of both product configuration and production processes.
The purpose of this research is to holistically describe the characteristics of industrialised house-building and explore associated strategic perspectives and business models, in order to improve understanding of the phenomenon. The research is based on qualitative case study methodology together with literature studies. The findings were used for theory refinement and jointly contributed to the composition of a conceptual framework and elaboration of strategic orientations and business model analyses for industrialised house-building.
Industrialised house-building is found to be characterized by a set of 12 inter-related constructs that require systematic integration, in order to establish production systems, structured for continuous production of buildings, aimed at certain market segments and product ranges. Industrialised house-building companies generally derive from either a market-based Outside-In perspective or a resource-based Inside-Out perspective. These perspectives reflect the companies’ starting points and are indicative of three main strategic orientations when combined with their product pre-definition levels and potential market cover (which ranges from niche to broad).
A characteristic feature of industrialised house-building companies’ business models is the establishment of a tight fit between market segment requirements and offerings, based on product platforms enabling customization within defined limits. The structure and utilization of operational platforms is characterised by high control of both product configuration and production processes.
Department/s
Publishing year
2015
Language
English
Publication/Series
TVBK
Volume
1050
Full text
- Available as PDF - 15 MB
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Document type
Dissertation
Publisher
Lund University (Media-Tryck)
Topic
- Civil Engineering
Keywords
- orientation
- platform
- product
- business model
- strategic
- Industrialised
- house-building
Status
Published
Supervisor
ISBN/ISSN/Other
- ISSN: 0349-4969
Defence date
27 November 2015
Defence time
09:15
Defence place
Stora Hörsalen, Ingvar Kamprad Designcentre, Sölvegatan 26, Lund University, Faculty of Engineering LTH, Lund
Opponent
- Jack Steven Goulding (Professor)