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What happened with the grandiose plans? Strategic plans and network realities in B2B interaction

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Author

  • Christina Öberg

Publishing year

2010

Language

English

Pages

963-974

Publication/Series

Industrial Marketing Management

Volume

39

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISSN: 0019-8501