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Adidas and the World Cup Sponsorship: Will Adidas Give FIFA the Red Card?

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Author

  • Jamie-Lee Lammers
  • Brittany Purkis
  • Karoline Ryll

Publishing year

2015

Language

English

Publication/Series

LBMG Corporate Brand Management and Reputation - Masters Case Series

Document type

Other publications, projects etc.

Topic

  • Business and Economics

Supervisor

  • Mats Urde