The slippery relationship between brand ethic and profit
Author
Department/s
Publishing year
2014
Language
English
Pages
125-136
Publication/Series
Ephemera: Theory and Politics in Organization
Volume
14
Issue
1
Links
Document type
Journal article (comment)
Publisher
www.ephemerajournal.org
Topic
- Business Administration
Keywords
- Brands
- marketing
- consumption
- ethics
Status
Published
ISBN/ISSN/Other
- ISSN: 2052-1499