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CULTURE AS SOFT POWER IN THE EU : A Thematic Analysis of Creative Europe as A Tool of Soft Power to Increase Europeanness


  • Lola Iguacel Garcia

Summary, in English

In the following paper Creative Europe 2014-2020 becomes subject of study as a tool of soft power by using Thematic Analysis as the method to analyse three fundamental documents: the Regulation on Establishing Creative Europe, the Creative Europe Sub-programme 2014-2020 Guidelines and the Creative Europe 2014-2020 Mid-term Evaluation. The goal is studying how the program can help the development of the European identity among citizens of different Member States of the European Union by having artists working together and fostering a better understanding of each other’s culture. Furthermore, consequences of investing in the cultural and creative sectors will be shown especially in the economic sector.

To do so, a review of the cultural sector in the EU is done by reviewing its evolution, as well as of Creative Europe and especially, the Culture Sub-programme. When it comes to the theoretical framework, key concepts needed to understand the Research and Analysis chapter are soft power and identity – regional and European identity in particular.

The main findings in this paper are in relation to the positive impact the EU might have on individual artists, by investing a bigger amount of money in the cultural and creative sectors than their own Member States; the provision of the so-called Creative Europe desks that guide applicants to the programme with specific answers to their questions, rather than having to ask the Commission; and the integration of refugees into the programme after the 2015 crisis. Nevertheless, not only Member States from the Union are welcome to participate in the programme: candidate countries and third countries are welcome to participate as partners, thus affecting indirectly to these organisations by having them to work under European Union rules. The economic sector is also involved in the development of the paper, given the positive outcome from investing in the cultural and creative sectors is spilled over the labour market.


Publishing year




Document type

Student publication for Master's degree (two years)


  • Cultural Sciences


  • European Union
  • Creative Europe
  • cultural and creative sectors
  • Europeanness
  • European identity
  • soft power
  • European Studies


  • Odeta Rudling