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Retailer brands and the impact on innovativeness in the grocery store assortment

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Author

Publishing year

2008

Language

English

Pages

75-95

Publication/Series

Journal of Marketing Management

Volume

25

Issue

1/2

Document type

Journal article

Publisher

Westburn Publishers

Topic

  • Business Administration

Status

Published

ISBN/ISSN/Other

  • ISSN: 0267-257X