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The diffusion model and the social-hierarchical process of change

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Author

Summary, in English

This article presents some critical comments on the use of Rogers' innovation-diffusion model, which is often referred to in health promotion research as an explanation of how behavioural changes occur over time. The analytical focus is on the belief that there is a social pattern in the process of diffusion, so that higher socioeconomic groups lead the way in adopting ‘preventive innovations’, and lower socio-economic groups subsequently follow as ‘late adopters’. This view of the diffusion process—closely akin to the notion of ‘imitation/social role modelling’—will be reviewed here within a sociological framework.

Publishing year

1997

Language

English

Pages

323-330

Publication/Series

Health Promotion International

Volume

12

Issue

4

Document type

Journal article

Publisher

Oxford University Press

Topic

  • Economics
  • Sociology

Status

Published

Research group

  • Social Medicine and Global Health

ISBN/ISSN/Other

  • ISSN: 1460-2245