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A Note on the Impact on Sales from Introducing Healthy Labeled Meals on the Lunch Menu

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Author

Summary, in English

Menu labeling of prepared meals away from home is a policy designed to help consumers make healthier food choices. In this paper, we use a field experiment to analyze if a restaurant benefits from introducing a healthy labeled meal on its menu by experiencing an overall increase

in sales. We cannot reject the hypothesis that sales are the same before and after the introduction of a healthy labeled meal on the menu, i.e., our data does not support the idea that restaurants increase their sales from supplying a healthy labeled meal.

Publishing year

2012

Language

English

Publication/Series

Working Paper

Volume

2012

Issue

30

Document type

Working paper

Publisher

Department of Economics, Lund University

Topic

  • Economics

Keywords

  • healthy labeled meals
  • sales
  • field experiment

Status

Published