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Make Public Relations-Research Matter: Plädoyer fuer eine rigorose PR-Forschung

På svenska

Author

Editor

  • Ansgar Zerfass
  • Lars Rademacher
  • Stefan Wehmeier

Publishing year

2013

Language

German

Publication/Series

Organisations - kommunikation und Public Relations. Forschungsparadigmen und neue Perspektiven

Document type

Book chapter

Publisher

VS Verlag für Sozialwissenschaften

Topic

  • Communication Studies

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-3531180984