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Pricing strategies and pricing capabilities

På svenska

Author

Summary, in English

This article explores the intersection of pricing strategies and pricing capabilities by summarizing four distinct streams of research. By doing so, it provides insights into the challenges involved in implementing value-based pricing strategies as well as the generic challenges of building pricing capabilities. It also outlines the strategic importance of pricing capabilities.

Publishing year

2012

Language

English

Pages

4-11

Publication/Series

Journal of Revenue and Pricing Management

Volume

11

Issue

1

Document type

Journal article

Publisher

Macmillan

Topic

  • Economics and Business

Keywords

  • pricing strategies
  • pricing capabilities
  • value-based pricing
  • capabilities
  • resources

Status

Published

ISBN/ISSN/Other

  • ISSN: 1476-6930