Framing the Consumer Subject: the Case of High Fashion Magazine Covers
Author
Editor
- Echo Wen Wan Wen Wan
- Meng Zhang
Summary, in English
This paper explores if and how the examination of high fashion magazine covers can extend theory on the constitution of an active consumer subject, in the formation of a consumer culture. It departs from work on gender portrayals in advertising research, regarding the role of women in society as consumers.
Department/s
Publishing year
2015
Language
English
Publication/Series
AP - Asia-Pacific Advances in Consumer Research Volume 11
Volume
Volume 11
Links
Document type
Conference paper
Publisher
Association for Consumer Research
Topic
- Other Social Sciences not elsewhere specified
Conference name
Asia-Pacific ACR
Conference date
2015-06-19 - 2015-06-21
Status
Published