Trust as an instance of asymmetrical reciprocity: An ethics perspective on corporate brand management
Author
Publishing year
2005
Language
English
Pages
142-150
Publication/Series
Business Ethics. A European Review
Volume
14
Issue
2
Links
Document type
Journal article
Publisher
Wiley-Blackwell
Topic
- Business Administration
Status
Published
ISBN/ISSN/Other
- ISSN: 1467-8608