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Hidden consumers in marketing - the neglect of consumers with scarce recources in affluent societies

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Author

Editor

  • Douglas T Brownlie
  • Paul Hewer
  • Mark Tadajewski

Publishing year

2013

Language

English

Publication/Series

Expanding disciplinary space. On the potential of critical marketing.

Document type

Book chapter

Publisher

Routledge

Topic

  • Social Sciences Interdisciplinary
  • Social Work

Status

Published

ISBN/ISSN/Other

  • ISBN: 9780415816151