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An Evaluation of Potential Benefits of Mobile BI

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Author

Summary, in English

The new generation of mobile devices, such smartphones and tablets, make users no longer constrained to traditional devices, such as PCs and laptops, in order to access needed information. This has given rise to an innovation in Business Intelligence (BI) coined mobile BI, which is currently embraced by different organizations. Information systems (IS) innovations are in general accompanied by “buzzwords”, and it is essential to understand and comprehend them in terms of potential benefits, strategies, and capabilities. Whereas BI has been researched, the nature and trend of mobile BI has not been addressed. This paper contributes to the BI field in general and specifically to the mobile BI field by shedding light on mobile BI. This is done by exploring the course of mobile BI in relation to traditional BI and highlighting main differences, which make a real difference in terms of benefits. Semi-structured interviews with key stakeholders in the mobile BI field are conducted. The analysis shows that mobile BI is complementary to traditional BI rather than its substitute. The former is oriented towards consuming information and the latter in authoring information. Mobile BI is likely to empower the mobile users with instant information anytime, anywhere whereas in traditional BI the data analysts and office users are the main target group. In terms of analyses, complex analyses are performed in traditional BI, while the simple analysis, access of information anytime, anywhere, alerting and notification are accentuated in mobile BI. Mobile BI is expected to bring benefits in terms of efficiency and effectiveness such as decision making anytime, anywhere, reduction of decision time especially in critical situation like emergencies, enhanced communication among decision-makers, collaboration with third parties, and better customer service.

Publishing year

2013

Language

English

Pages

185-191

Publication/Series

Proceedings of The 7th European Conference on IS Management and Evaluation

Document type

Conference paper

Publisher

Acad Conferences Ltd

Topic

  • Information Systems, Social aspects

Keywords

  • Mobile BI
  • Traditional BI
  • Innovation

Conference name

European Conference on IS Management and Evaluation

Conference date

2013-09-11

Status

Published

ISBN/ISSN/Other

  • ISSN: 2048-8912