User’s involvement through the Web 2.0 in the process of innovation: multiple cases studies
Author
Summary, in Swedish
Abstract in Undetermined
The integrated approach of consumers to new product development has its serious challenges that have been recognized by several researchers, but has not been sufficiently investigated. Therefore, the objective of this paper is to propose a conceptual framework for the analysis of how companies involve users in the innovation efforts through Web 2.0. The case study method was used in the empirical part of the study. This research has generated evidence that large firms, usually adhering to closed innovation processes, has to face several management challenges associated with development and operations of innovation tools on the web.
The integrated approach of consumers to new product development has its serious challenges that have been recognized by several researchers, but has not been sufficiently investigated. Therefore, the objective of this paper is to propose a conceptual framework for the analysis of how companies involve users in the innovation efforts through Web 2.0. The case study method was used in the empirical part of the study. This research has generated evidence that large firms, usually adhering to closed innovation processes, has to face several management challenges associated with development and operations of innovation tools on the web.
Department/s
Publishing year
2012
Language
English
Document type
Conference paper
Topic
- Other Mechanical Engineering
- Transport Systems and Logistics
Keywords
- User-driven
- Web 2.0
- Innovation
- packaging logistics
Conference name
4th World Conference Production & Operations Management
Conference date
2012-07-01 - 2012-07-05
Status
Inpress