Consuming IKEA, Different perspectives on consumer images of a global retailer
Editor
- Steve Burt
- Ulf Johansson
- Åsa Thelander
Publishing year
2010
Language
English
Publication/Series
Lund Studies in Economics and management 118
Document type
Book
Publisher
Lund Business Press
Topic
- Economics and Business
- Communication Studies
Keywords
- IKEA
- international
- retail
- consumer image
- image
Status
Published
ISBN/ISSN/Other
- ISBN: 13-978-91-85113-42-2