The Fortune at the Base of the Pyramid: Strategies for Creating Innovations
Author
Department/s
- Industrial Design
- Innovation Engineering
Publishing year
2013
Language
English
Pages
7-9
Publication/Series
Journal of Management of Innovation and Technology
Issue
4
Full text
- Available as PDF - 584 kB
- Download statistics
Document type
Journal article
Publisher
Journal of Technology Management & Innovation Group
Topic
- Design
Keywords
- BOP
- Base of the Pyramid
- strategy
- innovation
Status
Published
ISBN/ISSN/Other
- ISSN: 0718-2724