Strategic Alliances - Trick or Treat? - The Case of Scania
Author
Summary, in English
Most authors are pro-alliances, and the casual reader may be lulled into a false sense of security concerning the advantages of strategic alliances. The literature on strategic alliances is reviewed concerning the motives for forming alliances and the way in which examples of alliances are used, and misused, in the literature by scholars. The case of Scania, the Swedish heavy truck producer, is then presented as an example of the strategic advantages that can be achieved by not entering into horizontal alliances.
Department/s
Publishing year
1997
Language
English
Pages
147-160
Publication/Series
International Journal of Production Economics
Volume
52
Issue
09-01-02
Full text
Document type
Journal article
Publisher
Elsevier
Topic
- Business Administration
Keywords
- Competitive advanta
- Alliances
- Strategic planning
Status
Unpublished
ISBN/ISSN/Other
- ISSN: 0925-5273