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Eduardo's Apples : The Co-Production of Personalized Food Relationships

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Author

  • Jon Thor Petursson

Summary, in English

The article tells the modern love story of the organic grower Eduardo and the people who savor his apples. One remarkable paradigm shift when it comes to contemporary food culture is that the product’s social, political and cultural entanglements are no longer hidden from view. This new context has created platforms where producers and consumer come together to co-produce. Here, I broaden the concept of co-production to account for the plurality of actors who contribute to engagements with food. My focus is on the virtual platform where the meaning of Eduardo’s apples is co-produced through the immaterial labor of storytelling. Such food storytelling is the secret ingredient to the forging of affective bonds between local producers, individual consumers and global food companies.

Publishing year

2013

Language

English

Pages

17-29

Publication/Series

Ethnologia Europaea

Volume

43

Issue

2

Document type

Journal article

Publisher

Open Library of Humanities

Topic

  • Ethnology

Keywords

  • Co-Production
  • Food
  • Storytelling
  • Immaterial Labor.

Status

Published

ISBN/ISSN/Other

  • ISSN: 0425-4597