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Kvalitativ analys inom strategisk kommunikation

På svenska

Author

Editor

  • Jörgen Eksell
  • Åsa Thelander

Publishing year

2014

Language

Swedish

Pages

197-213

Publication/Series

Kvalitativa metoder i strategisk kommunikation

Document type

Book chapter

Publisher

Studentlitteratur AB

Topic

  • Communication Studies

Keywords

  • qualitative methods
  • strategic communication
  • qualitative analysis
  • representation strategies
  • analytical abstraction ladder
  • analytical generalization

Status

Published

ISBN/ISSN/Other

  • ISBN: 978-91-44-09658-2