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Interior aesthetics: an experience-focused approach for the design of brand-specific automotive identity

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Author

Summary, in English

In this research, two objectives were pursued. Firstly, to develop an experience-focused approach to design, based on a framework for perceptual product experience, and, secondly, to test and verify the proposed methodology through an interior design study of the Hulme.F1 supercar. In the process, experience design criteria were developed, which served creative and evaluative purposes. The final design proposal was assessed by an external lead user group through a subjective qualitative-quantitative survey study. The evaluation suggested that targeted design intentions were successfully met with respect to visual product brand identity as well as visual-aesthetic coherence between interior and exterior design.

Department/s

Publishing year

2011

Language

English

Pages

278-303

Publication/Series

International Journal of Vehicle Design

Volume

55

Issue

2-4

Document type

Journal article

Publisher

Inderscience Publishers

Topic

  • Production Engineering, Human Work Science and Ergonomics

Keywords

  • aesthetics
  • automotive design
  • brand
  • core values
  • design method
  • design process
  • evaluation
  • interior design
  • perceptual product
  • experience
  • validation
  • visual product identity

Status

Published

ISBN/ISSN/Other

  • ISSN: 1741-5314