Sonic Branding : From Brand Image to Brand Imagination
Author
Editor
- Mark Grimshaw
- Mads Walther-Hansen
- Martin Knakkergaard
Department/s
Publishing year
2019-10-10
Language
English
Publication/Series
The Oxford Handbook of Sound & Imagination
Volume
1
Links
Document type
Book chapter
Publisher
Oxford University Press
Topic
- Business Administration
Status
Published