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Using network pictures to study inter-organisational encounters

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Author

  • Christina Öberg

Summary, in English

This paper describes and illustrates how a network picture methodology can create understandings of external parties in mergers and acquisitions (M&As). Recent studies have brought attention to the limited use of qualitative research methods and the overlooked marketing perspective in M&A studies. Network pictures refer to how individual actors in companies perceive their company's business network. The paper develops a protocol and illustrates its use through a single case study. Network pictures are described in terms of actors, resources and activities on a relational level and on a network level. Using such pictures enables the capturing of how M&As are processed by business partners and how external parties' activities impact M&A decisions, knowledge which will contribute to the M&A literature. (C) 2012 Elsevier Ltd. All rights reserved.

Publishing year

2012

Language

English

Pages

136-148

Publication/Series

Scandinavian Journal of Management

Volume

28

Issue

2

Document type

Journal article

Publisher

Elsevier

Topic

  • Business Administration

Keywords

  • Acquisition
  • Methodology
  • Merger
  • Network
  • Picture
  • Sense-making

Status

Published

ISBN/ISSN/Other

  • ISSN: 0956-5221