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Becoming 'culturpreneur': How the 'neoliberal regime of truth' affects and redefines artistic subject positions

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Author

  • Bernadette Loacker

Summary, in English

In relating to the politico-economic concept of creative industries', the paper explores in what way the art field and its actors are discursively repositioned within flexible cultural capitalism'. Through empirical material from the independent Austrian theatre scene, the paper, moreover, illustrates how the culturpreneurial' transformation of the field affects the specific artistic practices, forms of organizing and conduct. In this regard, it will be shown that the artists' modes of conduct are, at least to some extent, precarious: due to their ascetic and disciplined self-concept, artists seem to contribute, in parts, to their own marginalization as well as to the strengthening of certain neoliberal orders' and culturpreneurial subject ideals' of flexible capitalism even though they are actually keen to resist current governmental technologies like the promotion of competition and market-determined assessment.

Publishing year

2013

Language

English

Pages

124-145

Publication/Series

Culture and Organization

Volume

19

Issue

2

Document type

Journal article

Publisher

Routledge

Topic

  • Business Administration

Keywords

  • artistic self-concepts
  • creative industries
  • governmentality
  • neoliberal
  • subject ideals
  • precarization
  • theatre scene

Status

Published

ISBN/ISSN/Other

  • ISSN: 1477-2760