Willingness to Pay and Sensitivity to Time Framing: A Theoretical Analysis and an Application on Car Safety
Author
Summary, in English
Stated preference (SP) surveys attempt to obtain monetary values for non-market goods that reflect individuals’ “true” preferences. Numerous empirical studies suggest that monetary values from SP studies are sensitive to survey design and so may not reflect respondents’ true preferences. This study examines the effect of time framing on respondents’ willingness to pay (WTP) for car safety. We explore how WTP per unit risk reduction depends on the time period over which respondents pay and face reduced risk in a theoretical model and by using data from a Swedish contingent valuation survey. Our theoretical model predicts the effect to be nontrivial in many scenarios used in empirical applications. In our empirical analysis we examine the sensitivity of WTP to an annual and a monthly scenario. Our theoretical model predicts the effect from the time framing to be negligible, but the empirical estimates from the annual scenario are about 70% higher than estimates from the monthly scenario.
Publishing year
2013
Language
English
Pages
437-456
Publication/Series
Environmental and Resource Economics
Volume
56
Issue
3
Document type
Journal article
Publisher
Springer
Topic
- Economics and Business
Keywords
- Car safety
- Contingent valuation
- Time frame
- Willingness to pay
Status
Published
ISBN/ISSN/Other
- ISSN: 0924-6460